Get Ready to Launch
A guide of practical knowledge made from decades of experience to help you get your startup started.
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About the Author
Craig is a Professional EOS Implementer and business coach who helps entrepreneurial leadership teams gain clarity, control, and traction using the Entrepreneurial Operating System (EOS). What sets Craig apart is his unique background as a multi-time founder with successful exits, combined with over eight years of experience operating as both a Visionary and an Integrator. He’s led companies through startup, scale, and turnaround—giving him unmatched empathy for the challenges leaders face. This dual-lens perspective allows Craig to implement EOS with a practical, results-driven approach that resonates deeply with entrepreneurial teams.
Book Chapters
This book is filled with practical knowledge with shared experiences that will be immediately useable along your journey into software startupville.
Chapter 1: Idea Radar
Tricks and tips to finding those beautiful new ideas and how to validate their potential.
Chapter 2: Finding Confidence
Building your support team and mental fortitude as you approach your software startup journey.
Chapter 3: Co-Founder Dilema
Addressing the age old question of "Should I have a Co-Founder?".
Chapter 4: Acing the MVP
Critical techniques to building only what you need to get to a true MVP.
Chapter 5: SDLC Need-to-Knows
Every founder needs to know the basics of software development, or else they're going to get taken for a ride.
Chapter 6: The Gotchas
All of the other things you will need along the way so you can attack proactively vs. reactively.
Chapter 7: Fundraising Prep
Now it's time to get water to cross that proverbial desert. Preparation is everything.
Chapter 8: Investor Relations
Working with investors should be seen as a force multiplier, not a hinderance.
What Readers Say About the Book
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